/* ── TOKENS ── */
:root {
  --bg:           #111416;
  --bg-raised:    #171B1F;
  --bg-card:      #1C2126;
  --text:         #E8E4DC;
  --text-muted:   rgba(232,228,220,0.52);
  --text-faint:   rgba(232,228,220,0.22);
  --orange:       #C85A12;
  --orange-dim:   rgba(200,90,18,0.10);
  --orange-border:rgba(200,90,18,0.22);
  --border:       rgba(232,228,220,0.07);
}

/* ── RESET ── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--text);
  font-family: 'DM Sans', sans-serif;
  font-weight: 300;
  line-height: 1.75;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

/* ── UTILITIES ── */
.wrap { max-width: 1060px; margin: 0 auto; }

.eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 0.67rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--orange);
  display: flex;
  align-items: center;
  gap: 0.7rem;
  margin-bottom: 1.4rem;
}
.eyebrow::before {
  content: '';
  display: inline-block;
  width: 18px;
  height: 1px;
  background: var(--orange);
  flex-shrink: 0;
}
.eyebrow-center {
  justify-content: center;
}

h2 {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(2.5rem, 4.5vw, 3.7rem);
  line-height: 1.0;
  letter-spacing: 0.015em;
  color: var(--text);
  margin-bottom: 1.4rem;
}
h2 em { font-style: normal; color: var(--orange); }
.highlight { color: var(--orange); }

p { color: var(--text-muted); line-height: 1.78; }

.btn {
  display: inline-block;
  font-family: 'DM Sans', sans-serif;
  font-size: 0.83rem;
  font-weight: 400;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  padding: 0.82rem 1.9rem;
  border-radius: 2px;
  text-decoration: none;
  transition: all 0.18s;
  cursor: pointer;
  border: none;
}
.btn-solid {
  background: var(--orange);
  color: #fff;
}
.btn-solid:hover { background: #d96315; transform: translateY(-1px); }
.btn-outline {
  border: 1px solid rgba(232,228,220,0.18);
  color: var(--text);
  background: transparent;
}
.btn-outline:hover { border-color: var(--orange); color: var(--orange); }
.btn-sm { font-size: 0.76rem; padding: 0.58rem 1.2rem; }

.divider { height: 1px; background: var(--border); }

@keyframes up {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: translateY(0); }
}

/* ── NAV ── */
nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.3rem 4rem;
  background: rgba(17,20,22,0.95);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--border);
}
.logo {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.5rem;
  letter-spacing: 0.16em;
  color: var(--text);
  text-decoration: none;
}
.logo span { color: var(--orange); }
nav ul { list-style: none; display: flex; gap: 2.2rem; align-items: center; }
nav a {
  color: var(--text);
  text-decoration: none;
  font-size: 0.79rem;
  font-weight: 300;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  opacity: 0.5;
  transition: opacity 0.2s, color 0.2s;
}
nav a:hover { opacity: 0.9; }
.nav-pill {
  background: var(--orange) !important;
  color: #fff !important;
  padding: 0.46rem 1.2rem;
  border-radius: 2px;
  opacity: 1 !important;
  font-weight: 400;
}
.nav-pill:hover { background: #d96315 !important; }

/* ── HERO ── */
.hero {
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 9rem 4rem 5rem;
  position: relative;
  overflow: hidden;
}
.hero-noise {
  position: absolute; inset: 0; pointer-events: none;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.03'/%3E%3C/svg%3E");
  background-size: 200px 200px;
  opacity: 0.4;
}
.hero-glow {
  position: absolute; inset: 0; pointer-events: none;
  background: radial-gradient(ellipse 50% 60% at 80% 40%, rgba(200,90,18,0.05) 0%, transparent 70%);
}
.hero-inner {
  max-width: 780px;
  position: relative;
  z-index: 1;
  animation: up 0.8s 0.1s both;
}
h1 {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(3.6rem, 8vw, 7.2rem);
  line-height: 0.93;
  letter-spacing: 0.01em;
  color: var(--text);
  margin-bottom: 1.8rem;
}
h1 em { font-style: normal; color: var(--orange); }
.hero-sub {
  font-size: 1.12rem;
  font-weight: 300;
  color: rgba(232,228,220,0.62);
  max-width: 520px;
  line-height: 1.7;
  margin-bottom: 2.8rem;
}
.hero-actions { display: flex; gap: 0.9rem; flex-wrap: wrap; align-items: center; }

/* ── PROOF STRIP ── */
.proof-strip {
  background: var(--bg-raised);
  padding: 6rem 4rem;
}
.proof-text {
  max-width: 600px;
  border-left: 3px solid var(--orange);
  padding-left: 20px;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}
.proof-line-1 {
  font-size: 1.1rem;
  font-weight: 600;
  color: var(--text);
  line-height: 1.4;
}
.proof-line-2 {
  font-size: 1.1rem;
  font-weight: 400;
  color: var(--text);
  opacity: 0.7;
  line-height: 1.4;
}

/* ── SECTIONS ── */
section { padding: 6rem 4rem; }

/* ── PROBLEM ── */
.problem-section { background: var(--bg-raised); }
.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  margin-top: 3.5rem;
  align-items: start;
}
.problem-copy p { font-size: 1.01rem; margin-bottom: 1rem; }
.problem-section p + p { margin-top: 1rem; }
.problem-copy strong { color: var(--text); font-weight: 500; }
.problem-example {
  background: var(--bg-card);
  border-left: 2px solid var(--orange);
  padding: 2.2rem 2.4rem;
  border-radius: 0 3px 3px 0;
  margin-top: 3rem;
}
.problem-example p { font-size: 0.92rem; line-height: 1.72; }
.example-label {
  font-family: 'DM Mono', monospace;
  font-size: 0.85rem;
  text-transform: none;
  letter-spacing: 0.16em;
  color: var(--orange);
  opacity: 0.6;
  margin-bottom: 0.7rem;
}
.problem-bullets {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  margin-top: 1.6rem;
}
.problem-bullets li {
  display: flex;
  align-items: start;
  gap: 0.9rem;
  font-size: 0.92rem;
  color: var(--text-muted);
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--border);
  line-height: 1.6;
}
.problem-bullets li:last-child { border-bottom: none; padding-bottom: 0; }
.problem-bullets li::before {
  content: '—';
  color: var(--orange);
  flex-shrink: 0;
  margin-top: 0.05rem;
  font-family: 'DM Mono', monospace;
}
.stat-pull {
  background: var(--bg-card);
  border: 1px solid var(--orange-border);
  padding: 2rem 2.2rem;
  border-radius: 3px;
  margin-bottom: 1.2rem;
}
.stat-pull-num {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 4rem;
  color: var(--orange);
  line-height: 1;
  letter-spacing: 0.04em;
  margin-bottom: 0.5rem;
}
.stat-pull p { font-size: 0.88rem; margin-bottom: 0.5rem; }
.stat-pull-source {
  font-family: 'DM Mono', monospace;
  font-size: 0.62rem;
  color: var(--text-faint);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.voice-line {
  background: var(--orange-dim);
  border-left: 2px solid var(--orange);
  padding: 1.4rem 1.8rem;
  border-radius: 0 3px 3px 0;
}
.voice-line p {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.45rem;
  line-height: 1.2;
  letter-spacing: 0.02em;
  color: var(--text);
}
.voice-line p em { font-style: normal; color: var(--orange); }

/* ── AUDIT ── */
.audit-section { background: var(--bg); }
.audit-section h2 + p {
  font-size: 0.85rem;
  opacity: 0.5;
  font-weight: 400;
  margin-bottom: 2rem;
}
.audit-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: center;
  margin-top: 1rem;
}
.audit-copy p { font-size: 1rem; margin-bottom: 1rem; }
.audit-meta {
  font-family: 'DM Mono', monospace;
  font-size: 0.68rem;
  color: var(--text-faint);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  line-height: 2;
  margin: 1.6rem 0 2rem;
}
.audit-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-top: 1px solid var(--orange-border);
  padding: 2.4rem;
  border-radius: 3px;
}
.audit-card-label {
  font-family: 'DM Mono', monospace;
  font-size: 0.64rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1.4rem;
}
.audit-includes {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
  margin-bottom: 2rem;
}
.audit-includes li {
  font-size: 0.9rem;
  color: var(--text-muted);
  display: flex;
  align-items: start;
  gap: 0.75rem;
  line-height: 1.5;
}
.audit-includes li::before { content: '→'; color: var(--orange); flex-shrink: 0; }
.audit-footer {
  border-top: 1px solid var(--border);
  padding-top: 1.4rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
}
.audit-footer-label {
  font-family: 'DM Mono', monospace;
  font-size: 0.66rem;
  color: var(--text-faint);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  line-height: 1.7;
}

/* ── WHO IT'S FOR ── */
.icp-section { background: var(--bg-raised); }
.icp-section h2 + p {
  color: rgba(232,228,220,0.85);
  font-weight: 400;
}
.icp-grid + p {
  margin-top: 3rem;
}
.icp-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.2rem;
  margin-top: 3.5rem;
}
.icp-card {
  background: var(--bg);
  border: 1px solid var(--border);
  padding: 2.2rem 1.8rem;
  border-radius: 3px;
  transition: border-color 0.2s;
}
.icp-card:hover { border-color: var(--orange-border); }
.icp-n {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 3rem;
  color: rgba(200,90,18,0.15);
  line-height: 1;
  margin-bottom: 0.8rem;
  letter-spacing: 0.04em;
}
.icp-title { font-size: 0.96rem; font-weight: 500; color: var(--text); margin-bottom: 0.7rem; }
.icp-desc { font-size: 0.87rem; color: var(--text-muted); line-height: 1.65; }
.icp-meta {
  font-family: 'DM Mono', monospace;
  font-size: 0.62rem;
  color: var(--text-faint);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-top: 1rem;
}

/* ── FINDINGS ── */
.findings-section { background: var(--bg); }
.findings-grid + p { margin-top: 48px; }
.findings-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.2rem;
  margin-top: 3.5rem;
}
.finding {
  background: var(--bg-raised);
  border: 1px solid var(--border);
  padding: 2rem;
  border-radius: 3px;
  display: flex;
  gap: 1.2rem;
  align-items: start;
  transition: border-color 0.2s;
}
.finding:hover { border-color: var(--orange-border); }
.finding-n {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.55rem;
  color: rgba(200,90,18,0.25);
  letter-spacing: 0.04em;
  line-height: 1;
  flex-shrink: 0;
  width: 2rem;
  text-align: right;
  margin-top: 0.15rem;
}
.finding-body strong {
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--text);
  display: block;
  margin-bottom: 0.4rem;
}
.finding-body p { font-size: 0.87rem; line-height: 1.65; }

/* ── SERVICES ── */
.services-section { background: var(--bg-raised); }
.services-section h2 { margin-bottom: calc(1.4rem + 12px); }
.services-section h2 + p { margin-bottom: 0; }
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  margin-top: 48px;
}
.service-card {
  background: var(--bg);
  border: 1px solid var(--border);
  padding: 40px;
  border-radius: 3px;
  transition: border-color 0.2s, transform 0.18s;
}
.service-card:hover { border-color: var(--orange-border); transform: translateY(-2px); }
.service-tag {
  font-family: 'DM Mono', monospace;
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  opacity: 0.75;
  margin-bottom: 0.9rem;
}
.service-name {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.55rem;
  letter-spacing: 0.025em;
  color: var(--text);
  margin-bottom: 0.35rem;
}
.service-price {
  font-family: 'DM Mono', monospace;
  font-size: 0.67rem;
  color: var(--text-faint);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 16px;
}
.service-desc { font-size: 0.88rem; color: var(--text-muted); line-height: 1.7; margin-bottom: 24px; }
.service-card > p:not(.service-desc) { margin-bottom: 28px; }
.service-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 12px;
  padding-top: 24px;
  border-top: 1px solid var(--border);
}
.service-list li {
  font-size: 0.83rem;
  color: rgba(232,228,220,0.38);
  padding-left: 1.1rem;
  position: relative;
  line-height: 1.5;
}
.service-list li::before { content: '→'; position: absolute; left: 0; color: var(--orange); font-size: 0.72rem; }

/* ── PROCESS ── */
.process-section { background: var(--bg); }
.process-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
  margin-top: 3.5rem;
  border: 1px solid var(--border);
  border-radius: 3px;
  overflow: hidden;
}
.step {
  padding: 32px;
  border-right: 1px solid var(--border);
  background: var(--bg-raised);
  transition: background 0.2s;
}
.step:last-child { border-right: none; }
.step:hover { background: var(--bg-card); }
.step-n {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 2.8rem;
  color: rgba(200,90,18,0.18);
  line-height: 1;
  margin-bottom: 16px;
  letter-spacing: 0.04em;
}
.step-title { font-size: 0.93rem; font-weight: 500; color: var(--text); margin-bottom: 0.6rem; }
.step-desc { font-size: 0.84rem; color: var(--text-muted); line-height: 1.65; }

/* ── ABOUT ── */
.about-section { background: var(--bg-raised); }
.about-layout {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 5rem;
  align-items: start;
  margin-top: 3rem;
}
.about-quote {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.6rem;
  line-height: 1.2;
  letter-spacing: 0.02em;
  color: var(--text);
  border-left: 2px solid var(--orange);
  padding-left: 1.4rem;
  margin-bottom: 2rem;
}
.about-copy p { font-size: 0.97rem; margin-bottom: 0.95rem; }
.about-copy strong { color: var(--text); font-weight: 500; }
.about-photo {
  width: 130px;
  height: 130px;
  object-fit: cover;
  border-radius: 8px;
  margin-bottom: 28px;
  display: block;
}
.bg-card {
  background: var(--bg);
  border: 1px solid var(--border);
  padding: 1.8rem;
  border-radius: 3px;
  margin-bottom: 1.2rem;
}
.bg-card:last-child { margin-bottom: 0; }
.bg-label {
  font-family: 'DM Mono', monospace;
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1rem;
}
.bg-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}
.bg-list li {
  font-size: 0.87rem;
  color: var(--text-muted);
  display: flex;
  align-items: center;
  gap: 0.8rem;
}
.bg-list li::before {
  content: '';
  display: inline-block;
  width: 3px; height: 3px;
  border-radius: 50%;
  background: rgba(232,228,220,0.2);
  flex-shrink: 0;
}
.bg-card p { font-size: 0.87rem; color: var(--text-muted); line-height: 1.7; }

/* ── NEWSLETTER ── */
.newsletter-section {
  background: var(--bg);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding-top: 96px;
  padding-bottom: 96px;
}
.nl-inner { max-width: 540px; margin: 0 auto; text-align: center; }
.nl-inner h2 { margin-bottom: 1rem; }
.nl-inner p { margin-bottom: 2.2rem; }
.nl-form { display: flex; gap: 0.7rem; justify-content: center; flex-wrap: wrap; }
.nl-form input {
  background: var(--bg-raised);
  border: 1px solid var(--border);
  color: var(--text);
  font-family: 'DM Sans', sans-serif;
  font-size: 0.88rem;
  font-weight: 300;
  padding: 0.8rem 1.4rem;
  border-radius: 2px;
  width: 250px;
  outline: none;
  transition: border-color 0.2s;
}
.nl-form input::placeholder { color: rgba(232,228,220,0.2); }
.nl-form input:focus { border-color: var(--orange-border); }
.nl-note {
  margin-top: 1rem;
  font-family: 'DM Mono', monospace;
  font-size: 0.62rem;
  color: var(--text-faint);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

/* ── FINAL CTA ── */
.cta-section { background: var(--bg-raised); }
.cta-inner { max-width: 600px; margin: 0 auto; text-align: center; }
.cta-inner h2 { margin-bottom: 28px; }
.cta-inner p { font-size: 0.98rem; max-width: 560px; margin: 0 auto; }
.cta-inner p + p { margin-top: 0.5rem; }
.cta-row { display: flex; gap: 20px; justify-content: center; flex-wrap: wrap; margin-top: 40px; }
.cta-inner .cta-micro { font-size: 0.78rem; color: var(--text-faint); max-width: 600px; margin-top: 1.2rem; }

/* ── FOOTER ── */
footer {
  background: var(--bg);
  border-top: 1px solid var(--border);
  padding: 2.5rem 4rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1.4rem;
}
.footer-logo { font-family: 'Bebas Neue', sans-serif; font-size: 1.35rem; letter-spacing: 0.14em; color: var(--text); text-decoration: none; }
.footer-logo span { color: var(--orange); }
.footer-links { list-style: none; display: flex; gap: 1.8rem; flex-wrap: wrap; }
.footer-links a { font-size: 0.76rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-faint); text-decoration: none; transition: color 0.2s; }
.footer-links a:hover { color: var(--text); }
.footer-copy { font-family: 'DM Mono', monospace; font-size: 0.68rem; color: rgba(232,228,220,0.18); letter-spacing: 0.06em; }

/* ── RESPONSIVE ── */
@media (max-width: 960px) {
  nav { padding: 1.2rem 1.6rem; }
  nav ul { display: none; }
  .hero, section { padding: 4.5rem 1.6rem; }
  .hero { padding-top: 7rem; }
  .problem-grid,
  .audit-layout,
  .about-layout { grid-template-columns: 1fr; gap: 2.5rem; }
  .services-grid,
  .icp-grid,
  .findings-grid { grid-template-columns: 1fr; }
  .process-row { grid-template-columns: 1fr 1fr; }
  .proof-strip { padding: 2.5rem 1.6rem; }
  footer { padding: 2rem 1.6rem; flex-direction: column; align-items: flex-start; }
}
@media (max-width: 560px) {
  .process-row { grid-template-columns: 1fr; }
  .step { border-right: none; border-bottom: 1px solid var(--border); }
  .step:last-child { border-bottom: none; }
}

/* ── HAMBURGER ── */
#nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 0.5rem;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
#nav-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: #E8E4DC;
  border-radius: 1px;
  transition: transform 0.22s ease, opacity 0.22s ease;
  transform-origin: center;
}
nav.nav-open #nav-toggle span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
nav.nav-open #nav-toggle span:nth-child(2) { opacity: 0; transform: scaleX(0); }
nav.nav-open #nav-toggle span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

@keyframes nav-slide-down {
  from { opacity: 0; transform: translateY(-6px); }
  to   { opacity: 1; transform: translateY(0); }
}

@media (max-width: 960px) {
  #nav-toggle { display: flex; }
  nav.nav-open ul {
    display: flex;
    flex-direction: column;
    gap: 0;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: #171B1F;
    padding: 0.5rem 1.6rem 1.2rem;
    border-bottom: 1px solid rgba(200,90,18,0.22);
    animation: nav-slide-down 0.2s ease both;
  }
  nav.nav-open ul li { border-bottom: 1px solid rgba(232,228,220,0.07); }
  nav.nav-open ul li:last-child { border-bottom: none; }
  nav.nav-open ul a {
    display: block;
    padding: 0.85rem 0;
    opacity: 0.65;
    font-size: 0.82rem;
  }
  nav.nav-open ul a:hover { opacity: 1; }
  nav.nav-open .nav-pill {
    display: inline-block !important;
    margin: 0.5rem 0 0.3rem;
    padding: 0.5rem 1.2rem !important;
  }
}